Launching a new yoga apparel brand, Zobha needed to appeal to serious yogis as well as women who just want athletic fashion for everyday. The branding needed to be scalable and the advertising needed to position Zobha as different from the crowded fitness apparel landscape. BrenesCo. teamed with Zobha to launch the new brand in 2008 with “Move”, an integrated campaign and website design.
BrenesCo. led the digital design and advertising for the brand from its launch through the sale of the company to FAM Brands in 2013.