Blow, the famous New York City blow-dry salon, wanted to pivot its business strategy to become a product driven company. BrenesCo. was challenged with launching a new branded digital experience and Every woman not only looks better but feels better when she has a great hair daye-commerce store. Starting with the brand’s mission statement — “Every woman not only looks but also feels better with a great blowout (aka a great hair day)” — we repositioned all brand assets. With the business objectives mapped out, the agency led the digital strategy, wire framing, UX, design and development of the new site to build a compelling brand experience and drive to purchase.