BrenesCo

BrenesCo. is where creativity and technology come together to emote brands and inspire people.
We see experience as brand building because
brands aren’t defined by one element but the harmony of function and content.
Brands are about storytelling — they entertain us and educate us. They make us
feel more or learn more and make us care.

That’s why we integrate the story across digital and other places
to capture the audience.
From brand content to building branded experience, we specialize in finding
beauty and bringing it to life.

And we do this because
imagination is limitless.

Our Story
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We started on the foundation of years of experience working in big advertising agencies on big brands, with the goal of offering a more nimble and collaborative agency experience. We began by helping entrepreneurs launch new brands and existing companies refresh theirs by designing visual identities, defining their brand’s look & feel, designing packaging, creating advertising and building websites. Having come from the two worlds of editorial and advertising, we quickly realized that compelling content is what sparks consumer attention and makes them care about brands. Now, we continue to focus on brand development and content creation and look to build real partnerships with our clients to develop beautifully effective work.

Our Thinking
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We dive deep into your world. What we love about the creative process is learning all about a product or service, understanding its challenges and then finding that special sauce that makes an idea resonate. We are hands on and curate the right team to produce strategically driven creative solutions.

Our process is simple:
Listen: Immerse to understand the task
Define: Find the insight and plan for success
Create: Make the story
Develop: Production to bring the story to life

Our Team
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Our team expands beyond our office walls. Our team is us: client, strategist, creatives and producers. We curate our team to meet the needs of the project. We care deeply about the work and see your success as our own. We thrive for aesthetically driven execution across all of our visual design, digital content and experiences—we seek partners who appreciate the value of well designed and crafted ideas.

Our Services
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We work with our partners in creating branded digital experiences and intergrated marketing.
How a brand lives across owned, earned and paid media is where our imagination sparks.

Brand Experience (BX)
Strategy
Voice, Look & Feel
Brand Identity & Design
Guidelines

Content Creation
Brand Campaigns
Brand Videos and Imagery
Social Media Campaigns
Editorial Content

Digital Design
Website Design
Digital Media Assets
Social Media Assets
Marketing Materials

A note from our founder
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My philosophy is to find the insights, keep it simple and connect with your targeted audience. I’ve been lucky to have gained the respect of some of the most successful brands in the world through creative and strategic collaborations that generate beautiful, effective campaigns, programs and identities.

I began my career in editorial design after graduating from Parsons School of Design. Working on the redesigns of Seventeen and Los Angeles Magazine, I mastered the art of deconstructing and rebuilding communications.

I quickly learned that it’s not enough to simply create beautiful content and designs. Effective creative is about connections — how we connect, why we connect and who we connect with. These are all parts of creating greatness and understanding why it works. I value authentic connections that compel action, whether it’s to engage, build awareness, click to purchase or capture new customers.

Early in my career, I had the opportunity to be part of a small start up team creating a new magazine called InStyle. From a white page to millions of readers in only a couple of years, InStyle is to this day, the most successful launch in Time Inc.’s history. An amazing team of gifted editors, writers, producers and designers worked tirelessly to create an iconic magazine that evolved into a relevant lifestyle brand. Through insight and smart execution, InStyle found those triggers that connect with women — the key to its success.

InStyle’s success taught me to realize the power of connections and steered me into the “mad men” world of advertising — learning the ropes of “master branding” from Ralph Lauren while working at Carlson & Partners. Then on to Saatchi & Saatchi working on P&G’s Olay in New York and London. Moving on to McCann to work on L’Oreal Paris.

The ‘cherry’ on my agency experience came during my time at Deutsch New York. As Group Creative Director at Deutsch, I steered global campaigns for Revlon, Tommy Hilfiger, Starwood Hotels and LensCrafters.

Then BrenesCo. LLC. was born. Combining my experience from editorial, marketing and advertising, the agency has developed strategically based creative for a wide range of clients. Working with entrepreneurs to launch new brands, the agency successfully branded several start up fitness apparel brands, most notably Zobha that was sold to FAM Brands in 2014. Content and design driven, the agency has developed and produced full branding platforms and marketing campaigns including digital design, content and programs. The breadth of the agency’s creative includes health & wellness, beauty, fashion, luxury goods, hotels, real estate developments, private jets, business to business and more. Most recently, we rebranded EVINE Live — a television network that is broadcast in over 88 million homes.

I truly subscribe to the notion that insightful, thoughtful ideas can transcend business objectives and connect with consumers in compelling and meaningful ways. Collaboration ignites greatness and smart elegant solutions that can propel brands and generate real results.

Thanks for looking through the BrenesCo. site. We are always available to answer any questions you may have. I look forward to the next great moment of collaboration to create magic.

Sincerely,
Leane Brenes
Creative Director & Founder

Our Story ____

Our Thinking ____

Our Team ____

Our Services ____

A note from our founder ____

Our Story
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Our Thinking
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Our Team
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Our Services
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A note from our founder
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