Striving to bridge the divide between the brand’s French heritage and New York’s modern edge, Baccarat Hotel New York asked for an elegant twist with edge for the Hotel’s branding. The BrenesCo. team of designers and copywriters leveraged the brand’s iconic red and the Hotel’s interior design and experience, resulting in an integrated identity across the Hotel’s physical and digital assets. We worked with the internal design team to identify the brand’s voice as well as its look and feel.
The branding needed an elegant twist with a modern edge