http://constructorapi.com/obra-sorrento-pi/sorrento-2/ Parker New York was seeking to evolve from a known evening dress company to a full lifestyle brand. BrenesCo. worked with Kellwood’s in house team to establish the brand’s look and feel and positioning platform. Among other things, the agency spearheaded the creative direction of Parker New York’s website redesign, digital design and content. In addition, we produced and directed photography for both branded fashion stories and e-commerce imagery.